15 Clever Thinking Tools to

Create Winning Ideas Quickly


The Idea Generator


“Insightful and practical, this book will provide you with fantastic advice how to generate better ideas in your business.”

Oded Ran, Chief Executive Officer, Touchnote


“Trigger the innovative side of your brain with the most comprehensive and powerful guide on the market.”

Alejandro Maroto, Head of Innovation and New Business Services, Telefonica Business Solutions

The Idea Generator 5 Step Guide

Brainstorming is the go-to method for generating ideas and solutions in teams, but it was proven not to work over 50 years ago. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and re-used for a variety of purposes to help you quickly generate, and focus on developing, only the best ideas.

Use a more effective productive, quicker, alternative to brainstorming new ideas.

Develop and shape your ideas into winning results on your own, or in a group.

Achieve more insightful thinking on strategic opportunities.

Quickly find solutions to the business issues that affect you.

Use the time saved to share your best ideas and produce game-changing solutions.

About Chris

Chris Thomason has spent fifteen years working at the intersection of innovation, business growth and customer experience. He’s an engineer who started his career in the UK automotive industry. He emigrated to South Africa to work in the gold and platinum mining industry, and was fortunate to experience the transition to democracy first hand. He also spent time running a gold mine in Mozambique at the height of the civil war there.

He spent seven years In Sydney, Australia where he worked in the area of business innovation. He is now the managing director of Ingenious Growth, a UK company that delivers ingenious business growth opportunities for their corporate clients across a broad range of industries. He recently launched a new venture called Sprint for Growth to help small businesses to grow by accessing some of the capabilities and processes used by large organisations.

The development of better thinking in business and in society is one of Chris’s passions, for improvements in thinking skills is the only way mankind will be able to overcome the future challenges. 

A registered European Engineer, a Chartered Engineer, and a Fellow of the Institution of Mechanical Engineers, Chris lives in Reigate, in the Surrey Hills with his family. He has written one novel on thinking and several business-focused thinking workbooks.


“Chris challenges traditional approaches on how creative new ideas are generated, and provides valuable alternative tools to use on a daily basis to make innovation happen.”

Bill Jarrard, Co-founder Mindwerx International

“The Idea Generator is not just a set of tools but a way of thinking to help me design tomorrow in a practical, easy to digest way.”

Rob Millar, Managing Director, Comotion Consulting Ltd

“Chris Thomason shows you how to ask ‘killer questions’ and produce game-changing ideas. ‘The Idea Generator’ is smart, original, and highly useful.”

Warren Berger, best-selling author of “A More Beautiful Question”

“For a new and pragmatic approach to business growth, The Idea Generator is the book you need.”

Steve Weston, former CEO of Mortgages, Barclays Bank

“His initiative and passion for bringing new ideas to life is what has gone into his book, The Idea Generator.  I believe all of us can use a boost once in a while to finding ways to be more creative in what we do each day. Chris lays out a simple approach that is easy to follow and implement – no matter who you are.  Enjoy Chris’s personality throughout… he is one in a million!”

Kerri K. Nelson, CEO & President, CustomersFirst Now

“Powerful, no-nonsense, business thinking tools.”

Stuart Mitchell, Group CEO, SIG plc

Resources (templates)

Islands of Opportunity

Helps you efficiently identify opportunities to an issue which is new or hasn’t been tackled before.

Divide and Conquer

Is intended to consider a difficult issue that has been addressed before but which is still unresolved and which needs fresh thinking.

Boundary Riding

Is specifically structured to identify short- to medium-term growth opportunities within, or near to, your current business areas.

To download all these FREE thinking templates, including an additional Leader’s Guide
for when you want to run a team exercise, please enter your details below;

Want to see some great ways you can deliver growth for your business?

If you’re a smaller business and want some cost-effective approaches to grow your business then have a look at Sprint for Growth – you’ll find it an innovative apporach to growth.

If you’re a larger company or organisation interested in some more-sophisticated solutions to identify short-term growth, then Ingenious Growth will be able to help you.

Want to read a free chapter?

Read this chapter to learn how brainstorming is a really inefficient way of thinking in the business environment and understand how you may be missing the truly-creative potential of the people in your business.

Contact information

For all press enquiries, speaking engagements, or consulting enquiries please contact Chris below.